SEO Tips – How to Build Up Your Domain Authority from Scratch
You may encounter the term domain authority (DA) more than once. As a matter of fact, this is an important factor within the search engine optimization positioning of a page.
Here’s the thing: Google determines the quality and positioning of the content by analyzing the source of the content.
In other words, if Google believes that your website has a high domain authority, it will consider your content to be reliable, and therefore, your site will be better positioned than your competitors.
So, what is domain Authority?
Domain authority or DA is an indicator developed by MOZ which tries to simulate the positioning of the website in the search engines based on factors related to the authority and relevance of the domain name.
It proposes a measurement system based on a metric scale that ranges from 0 to 100.
The closer your site notes are to 100, the more authority it will have, so it will attract more organic traffic. On the other hand, the closer you are to 0, the worse your ranking will be, and the fewer visitors you will get.
Therefore, domain name authorization is an indicator that:
- Tells you whether your SEO strategy is effective
- Allows you to make adjustments
- See opportunities for better performance from your website
How to check Domain Authority Metric?
To calculate domain authority, you can explore the DA checker based on the metrics developed by Moz that looks at some aspects of SEO strategy.
These factors consider:
- The age of the site.
- its reputation
- analyzes the number of accesses
- how content is distributed on the web
- internal links and their variety
- links that lead to the site, in simple words, backlinks
Another well-known tool is Link Explorer, whose nickname is “Open Site Explorer” and highlights which is the content of the page with the best performance and a complete report of backlinks and anchor tags.
How to build up Domain Authority?
Improving DA metrics is not easy, and some aspects need to be paid attention to and a lot of practice is required. But some hints can assist you to build up your domain authority.
1. Identify your competitors
Remember, domain authority is a measure of comparison with your competitors, and you can only do this if you have at least a good understanding of your main competitors.
What you need is not only an authoritative note but also a goal that matches with the behavior of your major rivals.
By looking at them, you will see where your brand should be with respect to the DA.
Your competitors are those that appear on Google’s first page on specific keywords, so you have to target that position with your keywords research.
There are tools that can tell you more accurately who your competitors are, such as SEMrush and Keyword Explorer.
2. Collaborate with the sites that have the higher DA
By working with websites with greater DA, Google will realize that you care about the quality of the content you provide to the reader.
To further increase the authority of your domain name, you can try to enhance your contact with these collaborators so that they will also recommend your content in their text.
One way is to create guest blog posts on the partner’s website. Talk about a topic you have mastered and recommend some content of your website.
3. Analyze the quality of backlinks
Backlinks are links to your content posted on other websites. This is one of the factors that Google analyzes when determining domain authority.
Backlinks from unauthorized websites with irrelevant content may hurt your rankings.
Therefore, analyze your backlink partners well. Evaluate each DA and PA index and choose the content production strategy that best suits you.
4. Remove low-quality backlinks
If you give priority to contributors whose DA is better than yours, you need to eliminate those links that are of low quality.
Besides not recommending them on your website, you must also make sure that they will not recommend your website in their content.
Through mapping, you can view links that directly point to your site, and analyze the DA and quality of the content they create.
5. Produce relevant and quality content
In order for your website content not to be listed as unwelcome by other websites, you need to produce quality.
But not only because of this, but also because both Google and the Internet user will always put the quality first.
These requirements will make your website attract the attention of search engines, users, and collaborators. Your content must be useful and help users’ buying journey.
6. Improve On-Page SEO
We have discussed how it is necessary to have well-defined search engine optimization resources, but do not forget on-page optimization.
These are internal improvements in your own content so that it can adapt to search engines.
These amendments include:
- the good use and distribution of keywords and their variants
- good scalability
- internal links
- information layering through title labels
The whole thing will enable the search engine algorithms to examine and authorize your content correctly, ensuring better positioning and authority.
Why DA evaluation is important?
By measuring your domain authority, you will be able to rethink your search engine optimization strategies more precisely when necessary.
Although it may take some time for the optimization results of the search mechanism to appear, it is very significant to carefully check their evolution.
With domain authorization, you can study the domain authority and spam score of any site, including your competitors.
This benchmark test also allows you to find out the best keywords used by others and know whether the keywords you use have reached this level.
Finally, before establishing a partnership, it is very important to analyze the DA of the future collaborators.
Nevertheless, one of the aspects that Google examines when position a website is the authority and quality of the platforms that generate the links.